Park Eun-jung (Cocoheali, CEO) worked as a marketing director for famous global beauty brands, and one day discovered her daughter was secretly trying on her cosmetics. Park Eun-jung was taken aback by what she had witnessed. It was then that she began to think about children's cosmetics that she could trust and were safe enough for her daughters to use.  Based on all the know-hows and experiences in cosmetics she accumulated, Cocoheali, a cosmetics brand exclusively for kids, came to life.
These days, interest in kid’s content is increasing day by day, and items for children from cosmetics to play tools are also evolving into various forms. Cocoheali’s cosmetics is not just about looking stylish, pretty, and beautiful, but providing educational items that help children's imaginations to flow freely. Following this trend, Cocoheali is creating interesting products by combining play with cosmetics to help children develop their creativity.

In particular, an art collaboration called “Cocoheali X Color Playground Class,” was held in July, attracting attention with a new type of cultural medium where children were encouraged to touch, apply, blow, and draw using Cocoheali products. Free from the prejudice that drawing should only be drawn on paper or sketchbook, children were given the freedom to expand their creativity and imagination to color on windows, mirrors, tiles with their signature water-based Cube Nail Polish. Activities to make bubble art by combining the Cube Bubble Bath Wash and Cube Nail Polish to blow paint bubbles on paper were also included.
Products that are helpful for learning are becoming more popular than simple play toys, and this trend is being seen not only in cosmetics but also in various kid’s industries. In addition to the premium kid’s cosmetic brand, Cocoheali, toy company, Youngshil Inc., and the developmental play toy brand, Haave Bricks, have recently been introducing products that can induce interest in children and help develop creativity and artistic sense.

Unlike toys that have manuals, giving children the opportunity to do what they want to do gives a great sense of accomplishment and makes it a factor that helps develop creativity. During such important developmental periods in children, Cocoheali strives to create products that provide ways for children to expand their 5 basic senses and absorb what they see, touch, feel, smell, and play happily with, while also fostering creativity and brain development. There is high expectations on how children's cosmetics will continue to evolve in the future.
Cocoheali, a premium kids creametics brand created by a mother of three daughters, is not just a children's beauty brand, but a product that helps children develop their imagination and creativity through play.
All of Cocoheali's products can be purchased through their official website.
 Source: ::: Global Green Growth Media-E2News (http://www.e2news.com)